Technical Product Marketing Manager
Department: Marketing (RAF)
Reports To: Head - Growth & Development
Role Purpose
Responsible for defining and executing the technical marketing strategy for engineering-led building systems and solutions. The role focuses on positioning complex technical products clearly and credibly in the market, support go-to-market initiatives, enabling sales teams, and driving product adoption across B2B customer segments.
This position acts as a critical link between engineering, design and development, and sales teams, ensuring that technical capabilities are translated into strong customer value propositions and differentiated solution narratives.
Key Responsibilities
· Go-to-Market Strategy & Execution
o Develop and execute go-to-market (GTM) strategies for technical products and integrated building solutions.
o Define product positioning, messaging, and value propositions for key customer segments.
o Support new product launches, solution rollouts, and market entry initiatives.
· Cross-Functional & International Collaboration
o Work closely with engineering, design and development, and sales teams, to align technical accuracy with market needs.
o Act as the interface between technical teams and commercial teams, ensuring consistency in messaging and communication.
o Coordinate and liaise with international partner teams where strategic collaborations exist, aligning product positioning, technical messaging, go-to-market strategies, and enabling effective knowledge transfer across regions.
· Content Creation & Sales Enablement
o Develop high-quality technical marketing collateral, including datasheets, solution briefs, case studies, presentations, and video content.
o Enable sales teams through product presentations, technical specifications, and competitive differentiation tools.
· Market & Competitive Intelligence
o Conduct market research, customer analysis, and competitive benchmarking to support product positioning and strategy.
o Track industry trends, standards, and emerging technologies relevant to building systems and infrastructure.
· Customer & Industry Engagement.
o Gather insights and feedback to refine messaging and support product improvements.
· Performance Tracking & Optimization
o Monitor marketing performance metrics, campaign effectiveness, and product adoption trends.
o Use insights to optimize messaging, content, and go-to-market approaches.
Qualifications & Education
o Engineering (Civil, Mechanical, Industrial, or related discipline).
Experience
· 3+ years of experience in technical marketing, product marketing, or solutions marketing within B2B engineering or industrial sectors.
· Prior exposure to building materials, data center infrastructure, flooring, ceilings, facades, or similar building solutions is highly preferred.
· Core Skills & Competencies
o Strong technical understanding of engineering products and building systems.
o Ability to convert technical specifications into compelling customer-centric narratives.
o Excellent written and verbal communication and presentation skills.
o Strong cross-functional collaboration and stakeholder management capabilities.
o Analytical mindset with experience in market intelligence and competitive analysis.
o Familiarity with CRM and marketing automation platforms is a plus.
